HOW IS YOUR BUSINESS PERFORMING?
Did you build your business around a skill set you have or something that you're truly passionate about?
Now that you're doing what you love or are skilled at doing, how well are you managing with MARKETING and SELLING your products or services?
Has it finally dawned on you that you are NOT in the business of what you do, but rather in the business of marketing and selling what you do?
THE most efficient way of marketing for a small business is leveraging all the opportunities the digital world has to offer
We can either do that for you or we can teach you the skills required to do it for yourself. Which will it be:
DIGITAL MARKETING SERVICES
Digital Marketing Strategy
Whilst we have a major focus on Social Media - which is why we're called Going Social - social media has to be considered as PART of your digital marketing strategy. Without this strategy you are essentially applying a 'spray and pray' approach or spamming. Neither of which is effective!
We help you to define your digital marketing strategy, which includes defining your business & communication objectives, clearly defining your target market, choosing appropriate social media platforms, integrating your brand across platforms and planning your content.
Once defined, we can work with you to implement and optimise the elements.
Email or Contact us to find out more.
Can you currently attribute any business directly to SOCIAL MEDIA?
Chances are you’re applying a vanity rather than a sanity approach to social media for your business. Vanity is about following and engagement whereas sanity is about getting down to business and making money. You need both. We can help you generate leads, which you can covert into business while you engage with your client base and build credibility.
Let’s help you turn your 'click' traffic into ‘foot’ traffic.”
Email or Contact us to find out more.
We train people with any level of experience of social media to either empower them to manage it for themselves or to give them enough knowledge and understanding to effectively manage their staff and suppliers.
We offer class-based (in Cape Town, Johannesburg, Durban, Port Elizabeth, Bloemfontein or Nelspruit) or online training. Class-based courses facilitate networking, sharing of experiences, broader idea generation and social interaction. Online training allows you to work when and where you want to - and at your own pace!
See the information about out courses below and click through for more detail - and to book your place.
DIGITAL MARKETING MASTERY - ONLINE
Many of us are 'time poor' and taking days off - even to learn new skills - can be challenging.
We have taken everything we have to offer from the classroom to the web for you convenience.
Some of the benefits for learning this way are lower costs, convenience and flexibility, less distraction and the ability to work at your own pace.
DIGITAL MARKETING MASTERY - CLASS-BASED
Social media has revolutionised the way people do business and – judging by the ongoing effort by all the major platforms to stay relevant for business – this trend is likely to continue. Social media for business is growing more popular – just as it has for individuals.
The thing is though that social media for business is quite different to the way we tend to approach it as individuals.
It requires a far more structured approach – an approach that is completely aligned with business and marketing objectives. This course takes the complexity out of the system and creates a straightforward approach, which allows you to focus on your business and still have a powerful social media programme in place.
Courses are run once per quarter in the major centres. You can sign up for a series of 3 full- or 6 half-day classes.
Having a clearly defined strategy takes all the muddle and mystery out of social media.
It helps to understand WHAT you want to achieve, WHO it is you need to reach, WHERE they are, WHEN is best to reach them and HOW you’re doing so that you review and revise where necessary.
It’s not that difficult once you get going and it makes your life a million times easier when it’s done
We'll walk you through the process of defining your social media strategy and you can choose between the option of providing input, which we'll add to the template (you're doing all the work) or having us reshape and advise you through the process (you're providing the input and we're consulting to ensure it's the best possible outcome for your business).
Become a lean, mean content creating machine!
Content is the lifeblood of your social media programme. If you're feeling a little confused about where to start or bored with doing the same thing over and over again, sign up to the program. It will help you get over initial fears or inertia and develop some good (and easy) habits to maintain. We will support you by sending you a daily tips, tools and advice to get you going and keep you on track.
Receive an email a day for 30 days and have at least 60 social media posts at the end of the programme.
FACEBOOK AD MARATHON
Does the thought of running a Facebook ad campaign scare you? Is boosting posts the bravest you’ve ever been?
It may be time to overcome the fear and get your campaigns up and running. We’ll walk you through the process by providing you with a task or two per day until you you have it – or them published.
There is an option to 'go it alone' and do all the thinking yourself or you can opt for guidance throughout the process - in terms of the 'nuts and bolts' of the campaign/s and the thinking for your business or product.
Every business needs a blog. Fullstop!
It can help build your brand, drive traffic to your website, help to convert traffic to leads and ultimately into sales and it can bolster your SEO efforts.
We'll walk you through the process of brainstorming ideas, structuring your blog and publishing it.
In addition, you'll receive design ideas and a whole host of useful resources.
Your website is your most important asset because it broadens reach, builds value and credibility and can attract new business.
We'll help you define your objectives, outline your content strategy, choose your images and put it all together in a format that your will make web developer's life a million times easier!
And if their job is made easier, you end up with a better site and you save money!
If you don't have web presence, you are 'leaving money on the table' - an idiom that means ‘not getting as much money as you could’!
No matter what anyone says, you cannot afford not to have a website in this day and age. Think about how you operate. When you want to find a business or product or service, you pick up your mobile and search for it. No website equals lost opportunity!
We're offering a neat solution which gives you basic web presence. That might be all you need. If not, it's a perfect start and you can build it up from there - especially because of the of the platform we use.
And best of all, we show you how to update and maintain it yourself!
No matter how brilliant your writing skills there are so many reasons to get help with copywriting.
Amongst others, there is the time it takes. You need to focus on your area of expertise - your business - and let someone make use of their hard-earned skills. Then there's the problem of being too close to your business and not really getting concepts across as clearly as you need to. There's also the skill copywriters have to optimise for search engines and to drive organic traffic.
Powerful web copy can seal the deal. Words can sell.
Why not get a professional copywriter to look at the big picture and write objectively from a marketing perspective and put your business on steriods?!