This might sound like a contradiction of what I hammer home in every class – that all communication, be it a blog or social media post or email or web copy should have your target audience in mind – but it’s definitely not!
Your target audience should top of mind no matter what you’re up to from a marketing perspective. I’m talking about the early days of blogging, when you have no following. There are a whole lot of reasons why your blogging will (and should) be for yourself more than anyone else!
But let’s take a step back and remember why it is we’re blogging in the first place. These are just five benefits of blogging for your business:
Here are five personal benefits you’ll enjoy from blogging:
And now, back to where we started. That is exploring why it’s okay for you to blog for yourself when you first start blogging. There are five reasons for this too:
So, if you feel like you’re talking to yourself as you start out, don’t let that worry you and definitely don’t let it stop you. Keep telling yourself it’s part of the plan and keep blogging. The followers will come and you will be all the more ready for them when they do!