We’re ordinary people offering mostly really ordinary products or services and trying to make them extraordinary in our own particular way. So how do we get the rock star following?
Before we even dream about those numbers and the roaring applause, we have to understand who we’re reaching out to. Who we’re targeting with our social media posts, our web site, our newsletter, our blog or all of the above.
So, before we don the lycra pants and glittery shoes, we need to get to grips with our target market so that we know WHO we’re talking to, WHERE to find them, WHAT they want to hear and HOW they want to hear it.
Sounds quite simple but we often race off at a tangent and forget who we’re making all this effort for!
A few links you might find useful: