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Going Social brought to you by Retail Capital

Online Marketing For Your Business

R8,535.00

Social media has revolutionised the way people do business and – judging by the ongoing effort by all the major platforms to stay relevant for business – this trend is likely to continue.  Social media for business is growing more popular – just as it has for individuals.

The thing is though that social media for business is quite different to the way we tend to approach is as individuals.

It requires a far more structured approach – an approach that is completely aligned with business and marketing objectives.  This course takes the complexity and (quite often) frustration out of the system and creates a straightforward approach, which allows you to focus on your business and still have a powerful social media programme in place.

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Description

Erik Qualman, Author of Digital Leader is well known for saying, “We don’t have a choice on whether we DO social media, the question is how WELL we do it.” 

This is your opportunity to take the steps to DO it and to ensure that you do it WELL!

The lessons will guide you step by step, through everything you need to do in order to create a powerful social media programme for your business.  It’s all done online, so it’s really convenient.

You’ll get access to the following content and more:

 

Before You Start

Understand why social media is a necessity for your business, why you need a social media strategy and how you go about formulating it.  We want you to be clear about your approach before you kick off.

 

Brand Building for Social Media

You may well have all the right stuff in place already but if not, this will help you think through aspects of your brand and how you’re going to make sure it really stands out.

 

The Creative Process

You’ll have lot of fun going through all the tools and tricks we have lined up – and you’ll have stunning creative elements to make your social media programme look really professional!

 

Setting Up or Optimising Your Platforms

If you haven’t set up your platforms as yet, then you should go through ‘Setting Up Your Platforms’.  if you have some or all of your platforms in place and you’re comfortable that they’re the right ones for your audience and for your product or service, then the ‘Optimising Your Platforms’ lessons will help you to manage them effectively.  Take only the lessons you need.

 

Facebook Advertising

Here you’ll learn all about the different types of campaigns you can run, how to set them up and how to target the right audience with each of them.  You’ll also get some testing techniques as well as measurement advice and some creative inspiration.

All of this will get Facebook really working for your business!!

 

Support

We have a Facebook group especially in place so that you won’t be on your own. You’ll be surrounded by a whole lot of people with the same goal in mind and that is to make social media work for their business.  They’ll help you some days, look for your help on others and cheer you on when you need it!  In addition, we follow the group constantly.

The idea is to pick up on any challenges you may be having, address them right away and refine our material if necessary.